TODO: Apostrophes in names is currently causing an issue Maggie Jennings – Mirren Live: May 7-8, 2024

Maggie Jennings

Chief Growth Officer
Maggie has been building and evolving brands—and energizing companies—for over almost 25 years. In spring 2022, Maggie joined Tombras as its first chief growth officer to strategically build on the agency's momentum and help take us to the next level. Her big-brand experience already has helped elevate Tombras to new heights - and this is just the beginning. Prior to Tombras, Maggie was at Wieden+Kennedy for almost 17 years. As global director and head of new creative opportunities for W+K, she founded the business development function and directed the rollout across Amsterdam, Delhi, London, New York, São Paulo, Shanghai and Tokyo. Maggie was named a stakeholder of W+K, one of only 20 leaders worldwide who actively shaped the future of the organization, stoking the fires of inspiration, creativity, transformation and growth.

This Speaker's Sessions

New Business Chiefs: The New Role, The New Pipeline

May 7, 2024 | 11:00 am
This panel of some of the best new business leads in the business will address two important topics.

First, they’ll take a look at what it now takes to be effective in this critical role – one of the toughest in an agency. This will include how to staff and organize pitch teams, build a proactive prospecting program, utilize new tech tools, and more. Second, they will discuss where the most profitable new business will be sourced over the year ahead and what it will take to get it in the door.

Opportunity will be provided for audience Q&A.