Brave Bison London
Matt Garbutt
Creative Director
Matt leads both the Performance Creative and AI & Emerging Tech teams at Brave Bison in London. Having been a digital creative his entire career, Matt found a happy place in Performance creative because it combines a need for super clear and data driven audience understanding with the brutal clarity of being able to know whether ads are working or not. In recent years, this love affair with creative and audience has led Matt deep into the realms of Generative AI – he now oversees Brave Bison’s build and adoption of AI tooling.