SRI

Ron Harrison

Senior Partner

Clients and their media services relationships are evolving and changing, with greater demands on both, and clients need to feel confident that they have the right partner for the present and the future. Luckily, they have Senior Partner Ron Harrison in their corner. Ron helps clients focus on what is critical and empowers them to optimize their agency partnerships with the assets needed for long-term success. After spending 34 years at full-service agencies and media specialist firms, Ron claims SRI was the only company he could work for. He felt SRI was unmatched in its skills and integrity among both clients and agencies. And their clients reach out to Ron for the very same reasons. After beginning his career in his hometown of Detroit, Madison Avenue beckoned, and relocation followed. Ron worked for various Omnicom companies beginning in 1984, ultimately becoming BBDO’s North American Director of Media Technology in 1993. In 1998 Ron became one of the original members of the OMD Worldwide management team (OMD WW employee #3), where as Head of Global Business Development, he helped craft the OMD brand and establish it as a preeminent global network. He also helped create the OMD web platform, manage OMD Academy and all global OMD management meetings. He then joined sister agency PHD in 2004, managing domestic and international client assignments from a New York base. Since joining SRI in 2011, Ron has helped direct media-specific engagements with over 50 clients across every category and business, with total billings of almost $6 billion, ranging from agency reviews to relationship and compensation consulting. Beyond these projects, Ron supports SRI clients in the numerous and growing number of integrated reviews conducted where media is a key component of the agency's scope of work. Ron’s single-minded objective is to provide clients with a positive and successful process that is outcome oriented. He consistently presents clients with strong options that meet their business and cultural needs and strives to ensure that each agency delivers its best work. This makes client decisions challenging but also rewarding and ensures that clients select an agency that will become a true strategic partner.

This Speaker's Sessions

Search Consultant Meet & Greet: SRI

May 7, 2024 | 1:45 pm

For those joining us in New York, grab this opportunity to meet and connect with one of the top search consultants. This special “meet and greet” will provide an opportunity to spend time with a key matchmaker who can open the door to some of the largest new business opportunities. Session Format:In a more casual setting at the event, this will be an opportunity to meet face-to-face, introduce your agency, and spend time engaging a major search consultant on how best to work with them.Agency Limit Note:Seating is limited to only 15 - 18 attendees. Only 1 person per agency may join a “meet and greet.”Sign Up Required:Week of April 22nd, all attendees will receive an email with sign-up instructions for this session.

Search Consultants: What’s Coming for Your New Business Pipeline

May 7, 2024 | 4:45 pm

Search consultants are an effective leading indicator for the new business pipelines of agencies. This group of leading matchmakers will share what’s currently in their pipelines – and what's ahead for agencies. They’ll discuss the makeup of client requests, including budget sizes, client objectives, agency capabilities, and the volume of opportunities. Importantly, they’ll provide their take on the opportunities for smaller versus larger agencies.Time will be provided for audience Q&A. We’ve also invited them to join the Cocktail Reception.