Work & Co
Rupal Parekh
Partner
Rupal Parekh is a Partner at Work & Co, a digital product company with nearly 400 people across six global offices in the U.S., South America and Europe. She leads marketing and operations for the agency whose clients include IKEA, Gatorade, Apple, Nike, Mercedes and more.
Rupal specializes in launch strategy and messaging development to secure the success of clients' digital products. Prior to Work & Co, she was a strategic advisor to agencies, Valley startups, ad tech firms and brands. She was also a longtime business journalist and is an editor at Advertising Age.
Rupal has an M.S. from Columbia University Graduate School of Journalism.
Rupal specializes in launch strategy and messaging development to secure the success of clients' digital products. Prior to Work & Co, she was a strategic advisor to agencies, Valley startups, ad tech firms and brands. She was also a longtime business journalist and is an editor at Advertising Age.
Rupal has an M.S. from Columbia University Graduate School of Journalism.
This Speaker's Sessions
Innovator Showcase: New Models, New Capabilities, More Profitable Growth
May 8, 2024 | 11:00 am
Here, we’ll take a look at four agencies that have built unique operations. Their business models are fundamentally different, with capabilities and fee structures that better meet the needs of what clients need right now – and will demand in the coming few years.This panel will discuss the latest changes they’ve implemented to improve their capabilities, grow their clients, drive new business, retain their best talent, and even design their office spaces – ultimately creating growth that is profitable and sustainable.