TODO: Apostrophes in names is currently causing an issue Mastermind Peer Collaboration Session – Mirren Live: May 7-8, 2024
Mirren Live
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Mastermind Peer Collaboration Session

This Speaker's Sessions

Gen Alpha: Understanding the Buying Power of This New Generation

May 7, 2024 | 9:45 am
While the oldest are only 14 years old, they’re already influencing the purchase behavior of families like no generation before. With completely different values, attitudes, and habits, they stand to disrupt the plans of many brands. After unpacking the key trends behind this new generation, we’ll then look at how agencies can best turn new Gen Alpha insight into more work with clients.

Session Format:
This special one-hour session will consist of a 40-minute presentation from our guest Analyst from Mintel, followed by a group discussion with 15 - 20 industry peers.

Agency Limit Note:
Only 1 person per agency may join each Mastermind session.


Sign-Up Required:
Week of April 22nd, all attendees will receive an email with sign-up instructions.

How Agencies Are Innovating Their Strategic Capabilities

May 7, 2024 | 11:00 am
 In this small group discussion, we’ll take a look at how agencies are working to improve their strategic offering. Ultimately, the goal is to better anchor your agency into each client – as an indispensable strategic partner. This means more effective strategic services, processes, tools, target audience insight, data utilization, and more. Come to this group discussion ready to collaborate!

Discussion Format:
These special one-hour interactive sessions provide the rare opportunity to connect with a group of 15 - 20 industry peers. Focused on a critical industry topic, you’ll be able to share your thoughts, ask questions, and learn from others. All are moderated by a subject matter expert and open to in-person and virtual attendees.

The premise is that collective learning from a group of sharp minds will improve the performance of everyone.

Agency Limit Note:
Only 1 person per agency may join each Mastermind Session.

Sign-Up Required:
Week of April 22nd, all attendees will receive an email with sign-up instructions.

How We’re Using New Technology to Streamline Our Agencies

May 7, 2024 | 12:45 pm
Agencies continue to deal with extreme margin pressures. Clients are demanding more work for lower fees – and on tighter timelines. At the same time, staffing issues have added another layer to the challenge.

This group will look at the technology investments and process improvements that are helping agencies transform their operations, strengthen client and supplier relationships, and drive revenue growth..


Discussion Format:
These special one-hour interactive sessions provide the rare opportunity to connect with a group of 15 - 20 industry peers. Focused on a critical industry topic, you’ll be able to share your thoughts, ask questions, and learn from others. All are moderated by a subject matter expert and open to in-person and virtual attendees.

The premise is that collective learning from a group of sharp minds will improve the performance of everyone.

Agency Limit Note:
Only 1 person per agency may join each Mastermind Session.

Sign-Up Required:
Week of April 22nd, all attendees will receive an email with sign-up instructions.

How the Role of Finance Chief is Evolving at Small Agencies

May 7, 2024 | 4:45 pm
This group discussion will take a look at the strategic role your head of finance needs to be playing on your management team. We’ll discuss the key insight, guidance, and tools they should now direct and the benefits this should provide to smaller agency CEOs.


Discussion Format:
These special one-hour interactive sessions provide the rare opportunity to connect with a group of 15 - 20 industry peers. Focused on a critical industry topic, you’ll be able to share your thoughts, ask questions, and learn from others. All are moderated by a subject matter expert and open to in-person and virtual attendees.

The premise is that collective learning from a group of sharp minds will improve the performance of everyone.

Agency Limit Note:
Only 1 person per agency may join each Mastermind Session.

Sign-Up Required:
Week of April 22nd, all attendees will receive an email with sign-up instructions.

The New AI Tools Having the Biggest Impact On Our Agencies

May 8, 2024 | 9:45 am
This group will come together to separate the hype from the reality. The discussion will focus on the different AI tools that are having a meaningful impact across four areas of their agencies: Strategic Planning, Account Management, Production, and Creative. We’ll look at what’s working, what’s not, and how to get the most out of these transformational products.


Discussion Format:
These special one-hour interactive sessions provide the rare opportunity to connect with a group of 15 - 20 industry peers. Focused on a critical industry topic, you’ll be able to share your thoughts, ask questions, and learn from others. All are moderated by a subject matter expert and open to in-person and virtual attendees.

The premise is that collective learning from a group of sharp minds will improve the performance of everyone.
Agency Limit Note:
Only 1 person per agency may join each Mastermind Session.

Sign-Up Required:
Week of April 22nd, all attendees will receive an email with sign-up instructions.

Ditch the Pitch: How We're Moving Beyond RFPs to Build Our Pipelines

May 8, 2024 | 11:00 am
RFPs are often the least profitable source of growth for an agency. In addition to out-of-pocket (and opportunity) costs, lower win rates hemorrhage agency morale. There are far more effective methods for building and converting high-value pipelines. This group will come together to share the latest best practices working to secure more new business – without an RFP.

Discussion Format:
These special one-hour interactive sessions provide the rare opportunity to connect with a group of 15 - 20 industry peers. Focused on a critical industry topic, you’ll be able to share your thoughts, ask questions, and learn from others. All are moderated by a subject matter expert and open to in-person and virtual attendees.

The premise is that collective learning from a group of sharp minds will improve the performance of everyone. 

Agency Limit Note:
Only 1 person per agency may join each Mastermind Session.

Sign-Up Required:
Week of April 22nd, all attendees will receive an email with sign-up instructions.

Innovating Our Targeting, Data & AI Practices for the Post Cookie World

May 8, 2024 | 12:45 pm
Here, we’ll address the tremendous impact the removal of cookies will have on the industry — and the digital marketing you do for your clients. It’s been building for four years now and is close to a reality. Importantly, the group will discuss the new strategies already being used to ensure your client work remains as effective as before.

Discussion Format:
These special one-hour interactive sessions provide the rare opportunity to connect with a group of 15 - 20 industry peers. Focused on a critical industry topic, you’ll be able to share your thoughts, ask questions, and learn from others. All are moderated by a subject matter expert and open to in-person and virtual attendees.

The premise is that collective learning from a group of sharp minds will improve the performance of everyone.

Agency Limit Note:
Only 1 person per agency may join each Mastermind Session.

Sign-Up Required:
Week of April 22nd, all attendees will receive an email with sign-up instructions.

Organic Growth: How We're Selling More Capabilities to More Clients

May 8, 2024 | 2:00 pm
Organic Growth remains one of the most profitable sources of new revenue. You have a relationship, the door is open, and you know the client’s business – plus, you don't have to deal with an expensive pitch process.

This group of agency leaders will come together to discuss the different methods they’re using to grow their clients. Be prepared to share (and take away) new ideas.

Discussion Format:
These special one-hour interactive sessions provide the rare opportunity to connect with a group of 15 - 20 industry peers. Focused on a critical industry topic, you’ll be able to share your thoughts, ask questions, and learn from others. All are moderated by a subject matter expert and open to in-person and virtual attendees.

The premise is that collective learning from a group of sharp minds will improve the performance of everyone.

Agency Limit Note:
Only 1 person per agency may join each Mastermind Session.Sign-Up Required:
Week of April 22nd, all attendees will receive an email with sign-up instructions.

New Business Directors: Overcoming the Challenges of Our Agencies & Pitch Teams
For Virtual Attendees Only

May 8, 2024 | 3:15 pm
There is no doubt, no role is tougher than running new business. Here, biz dev directors will come together for a collaborative look at overcoming some of the biggest challenges. 

The group will tackle topics such as: working as one efficient, focused, unified team; who should (and not) lead pitches; who should be in the room; removing weak presenters; securing the resources required to win business; getting more commitment from pitch team members; and more. Expect a lively – and constructive – discussion.   

Discussion Format:
These special one-hour interactive sessions provide the rare opportunity to connect with a group of 15 - 20 industry peers. Focused on a critical industry topic, you’ll be able to share your thoughts, ask questions, and learn from others. All are moderated by a subject matter expert and open to in-person and virtual attendees.

The premise is that collective learning from a group of sharp minds will improve the performance of everyone. 

Agency Limit Note:
Only 1 person per agency may join each Mastermind Session.

Sign-Up Required:
Week of April 22nd, all attendees will receive an email with sign-up instructions.