TODO: Apostrophes in names is currently causing an issue Tim Ellis – Mirren Live: May 7-8, 2024
Mirren Live
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NFL

Tim Ellis

Chief Marketing Officer
Tim Ellis is the Chief Marketing Officer of the NFL. He was appointed to the position by Commissioner Roger Goodell in August 2018. As the CMO, Tim is responsible for all aspects of the NFL’s marketing organization and directly oversees research, content development, consumer engagement, advertising, promotions, marketing operations, and branding. With a courageous mindset and expansive marketing skillset, Tim has cultivated the NFL into a sports league that is making major strides to be more human and compassionate, with its finger on the pulse of societal issues that resonate most with its fans. These strategies have directly resulted in a tangible resurgence of the NFL brand, with the perception of the league and players reaching an all-time high and viewership of NFL games dominating the media ecosystem (82 of the top 100 shows in 2022). Tim has been recognized for his innovative marketing and advertising campaigns, receiving numerous accolades, including Ad Age Marketer of the Year, Adweek and Ad Age’s top CMO, Adweek Brand Genius, 4x Emmy Award winner, Forbes World’s Most Influential CMOs list, Grand Effie Award winner for the most effective campaign in the U.S., and Cannes Lions Titanium Award winner, among many others. Tim joined the NFL from Activision Blizzard Inc., one of the world’s most successful interactive entertainment companies where he served as the Chief Marketing Officer. While at Activision, Tim led the company’s innovative global marketing strategies and programs for its video game titles and led launch campaigns for its most successful gaming franchises. Prior to Activision, he held global marketing executive roles at Volvo and Volkswagen America – where he drove the creation of “The Force,” one of the most loved Super Bowl advertisements of all time and credited as “the ad that changed the Super Bowl forever” by TIME. Tim currently serves as a board member for Big Brother and Big Sisters of America, the nation's largest donor and volunteer supported mentoring network.

This Speaker's Sessions

Beyond the Brief: What We Really Need From Agencies

May 7, 2024 | 9:45 am
This panel of clients will discuss the new pressures they’re under – and as a result, the evolved set of capabilities they most need in their agencies right now. Expect a lively and provocative discussion that will provide insight into new growth opportunities for your agency.