TODO: Apostrophes in names is currently causing an issue Victoria Lozano – Mirren Live: May 7-8, 2025
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Crayola

Victoria Lozano

Executive Vice President
Victoria Lozano is Executive Vice President, Marketing at Crayola LLC where she oversees all aspects of marketing and consumer engagement for one of the world’s most iconic and cherished brands. For over 120 years, Crayola has been synonymous with nurturing children’s creativity.  Today, it is recognized as one of the most culturally resonant, authentic, and trusted brands globally. In her role, Victoria leads Crayola’s consumer communications, partnership marketing, social, digital/omni-channel marketing, interactive app portfolio, and education marketing. Victoria also oversees Location Based Entertainment, which includes a portfolio of branded attraction and retail concepts that bring the Crayola brand to life in experiential ways.  The flagship concept, Crayola Experience, has 5 locations across the US with several more announced both in the US and internationally.  In addition, Victoria’s remit includes Crayola Studios, a division dedicated to creating entertainment content for kids and families that explores the limitless possibilities of children’s creativity and helps kids develop lifelong creative mindsets.  Prior to joining Crayola, Victoria was Vice President of Marketing at Cadbury North America where she led the $1.2B Gum and Mints Portfolio across the United States and Canada, including brands such as Trident, Dentyne, Stride, Bubblicious and Certs. Prior to Cadbury, Victoria held various marketing positions with Fortune 500 companies such as the Miller Brewing Company, Warner-Lambert Company and Pfizer, Inc. Victoria's academic background includes a Master of Business Administration degree from New York University with a specialization in Marketing and Finance, and a Bachelor of Science degree from New York University with focus in Marketing and Classical Studies (summa cum laude).

This Speaker's Sessions

Beyond the Brief: What We Really Need From Agencies

May 7, 2024 | 9:45 am
This panel of clients will discuss the new pressures they’re under – and as a result, the evolved set of capabilities they most need in their agencies right now. Expect a lively and provocative discussion that will provide insight into new growth opportunities for your agency.